Digital Discoveries (or is that Interactive Interpretation?)

If you are sick of being abused for not 'getting' the digital space, I suggest visiting this page. Simon Van Wyk has a spray at ad agencies, clients, media folk, the digital industry and ad agencies again.
It suddenly hit me that digital is like a booming goldrush town: theres money and opportunity everywhere but no one is really sure where. People are digging holes that either collapse on them or yield fortunes. Its a fun ride but there is no certainty. There isnt even an industry as such!

After reading this article I felt quite relived that my knowledge was a bit muddled. It turns out that even the experts disagree, sometimes violently.

http://mumbrella.com.au/2009/03/16/guest-posting-interactive-agencies-need-to-stop-being-digital-agencies/

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