Does 'iSnack 2.0' ring a warning bell for marketers, about the pitfalls of consumer engagement?
I think it does, so I wrote a piece exclusively for Crikey.
Pop over there for the full catastrophe.
http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/
Monday, October 5, 2009
iSnack 2.0 - Fiasco or clever marketing ploy?
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