Just today Naked released research findings on the effects of their campaign
(All comments about 'protesting too much' to be sent to Mr Shakespeare).
I'll let you read the full SMH story. http://www.businessday.com.au/business/fake-heidi-a-real-success-agency-20090128-7ryb.html
But one figure caught my eye. Naked and Witchery maintain that the campaign has been a roaring success with the consumer, with "only a quarter saying they had lost respect for the brand".
25% of consumers losing respect for your brand is a good thing? If Witchery gave me the account I bet I could lose the respect of only 10% of consumers. Spare me!!!
Thursday, January 29, 2009