9 weeks on crutches inspired me to look at brand stories. Consumers love 'em and pay extra for 'em. Find out more here.
Tuesday, September 6, 2011
What's your brand's story?
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Who writes this stuff?
- Tony Richardson
- After trying garbage collection, drumming, and hardware sales, I discovered advertising. I have created communications for American Express, Unilever, Glaxo SmithKline, Westpac, Qantas, Telstra, and many more brands, in some of Australias best known agencies. Then I set up Tony Richardson Advertising, combining my 15 years of creative experience with a desire for closer client-creative relationships. Enough about me already. Lets talk about advertising.