This month I wrote a piece for AdNotes about a viral ad for Coke that I felt just didn't seem 'viral' ... or good. The editor of Mumbrella got wind of it and they've been running it for a few days.
So why not pop over there and have a look?
http://mumbrella.com.au/cokes-phoney-happiness-machine-is-a-fail-for-me-16813#comments
One of the fun things about Mumbrella is that the readers are a pretty vocal bunch and contributers have to have pretty thick skin. So far I've been accused of as being silly, wrong, a hypocrite and a user of crack!
No worse than some creative presentations then.
Tuesday, February 2, 2010
Feeling Viral?
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